2022-07-05 | NDAQ:BRLT | Press release

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Omnichannel fine jewelry retailer continues to expand its showroom

SAN FRANCISCO, July 05 10, 2022 (GLOBE NEWSWIRE) — Brilliant Earth Group, Inc. (“Brilliant Earth” or the “&CloseCurlyDoubleQuote Company;) (Nasdaq: BRLT), an innovative digital first jewelry company and a global leader in ethical fine jewelry sourcing, has today announced the landmark opening of its 20th showroom at Pinecrest in Cleveland, Ohio. The opening marks the company’s second location in Ohio, following the opening of its showroom at Columbus’ Easton Town Center in May 2022. As Brilliant Earth’s fifth showroom opening this year , the new location demonstrates the company’s commitment to executing its retail expansion strategy and delivering a seamless omnichannel experience to consumers nationwide.

Located in Pinecrest’s premier destination in Orange Village, the showroom offers a personalized experience with jewelry experts, supported by the brand’s core online capabilities, including product viewing, create your own ring and stacking of rings. options. As Brilliant Earth expands its retail presence in North America, the company’s showrooms continue to complement its innovative digital channels, enabling a seamless transition between the online and in-person shopping experience.

“Our showrooms offer customers the unique opportunity to purchase engagement rings, wedding jewelry and fine jewelry in an intimate environment with knowledgeable specialists and a selection of jewelry specially designed for them,” said said Kathryn Money, Senior Vice President of Merchandising and Retail Development, Brilliant Earth “We are excited to bring our personalized and joyful shopping experience to the Cleveland community, and believe that conservation through Pinecrest of global and local retailers, vibrant dining and entertainment, and community building events is a perfect fit for the Brilliant Earth customer.

To celebrate Brilliant Earth’s arrival in the Cleveland community, a donation was made through the Shining Earth Foundation at Greater Cleveland Food Bank. The Cleveland Food Bank was selected by local Brilliant Earth employees for its mission to fill the meal gap, connecting people to the nutritious meals they need while serving more than 343,000 people in the greater Cleveland area. . The Brilliant Earth Foundation supports local causes in its show communities, acting as an extension of the society’s national and global efforts. The Brilliant Earth Foundation contributes to programs focused on responsible sourcing, social impact and climate action.

Cleveland showroom joins Brilliant Earth outlets in key markets including: Atlanta, Austin, Bethesda, Boston, Chicago, Columbus, Dallas, Denver, Minneapolis, Houston, Los Angeles, New York, Philadelphia, Portland, San Diego, San Francisco, Scottsdale, Seattle, and Washington D.C.

For more information on Brilliant Earth or to browse the full assortment of products, please visit BrilliantEarth.com.

Images of the Shining Earth Showroom here

PRESS CONTACT

Kell Cholko

Director, ICA

[email protected]

ABOUT THE SHINING EARTH

Brilliant Earth is a digital-native omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. Led by our co-founders Beth Gerstein and Eric Grossberg, the company’s mission since its inception in 2005 has been to create a more transparent, sustainable and compassionate jewelry industry. Based in San Francisco, CA and Denver, CO, Brilliant Earth has 20 showrooms and has served customers in over 50 countries around the world.

ABOUT PINECREST

Cleveland’s newest mixed-use neighborhood, located just off the Harvard Road exit of I-271 in Orange Village, Ohio. Pinecrest combines top national and emerging brands to deliver sought-after apparel, home and specialty stores, chef-led restaurants and incredible entertainment venues – many of which are first-to-market. Additionally, Pinecrest is home to a boutique hotel, contemporary apartments and next-generation Class A offices.

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