BT Group partners with Unacast to deliver unrivaled insight into UK human mobility

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Multinational Telecommunications Company to Use Unacast Turbine® Platform-as-a-Service to Generate Insights

NEW YORK, June 28, 2022 /PRNewswire/ — Not broadcasta global analytics and location data company, today announced a partnership with Londonbased at BT Group, one of the largest multinational telecommunications companies. Through the partnership with Unacast, BT seeks to set a new benchmark for human mobility information in the UK.

BT Group needed a way to accelerate time to market with multiple data insights offerings for industries ranging from retail, transportation, urban development, tourism, banking and finance, and disease control.

BT Group chose Unacast for the company’s proven track record of delivering high-quality human mobility information. The company will use the cloud-native Unacast Turbine® platform as a service to turn raw mobile network data into high-quality, privacy-friendly aggregated location information. This clear, filtered information can be used to make better strategic decisions globally. Learn more about some of the insights derived from BT Group data in this blog.

Chris WitherChief Data and Artificial Intelligence Officer, BT Group, said: “BT Group has been using aggregated and anonymised mobile data for some time to uncover mobility insights in the UK and has seen healthy industry growth over the past few years. We now see significant growth in this area. To achieve this, BT chose to partner with Unacast due to the company’s proven track record in Europe, operating under GDPR, and for its transparent and results-oriented culture. We look forward to becoming the market leader in data monetization for the UK market, and our partnership with Unacast is key to this growth strategy. »

Andreas HF OlsenVice President of Platform Operations, Unacast, said: “At Unacast, we have invested heavily in designing a platform to help telecom companies succeed in processing and monetizing data. BT Group’s strong presence and market share in the UK, coupled with Unacast’s unparalleled data processing capabilities and reliability, will lead to a successful partnership.”

About Unacast
Unacast is a global location data and analytics company that provides the most accurate understanding of human activity in the physical world for consultants, software analytics companies and multinational organizations. Data-as-a-Service and Platform-as-a-Service offerings provide customers with clear, filtered insights to make better strategic decisions globally in competitive analysis, site selection and forecasting demand. Visit us online at www.unacast.com.

About BT
BT Group is the UK’s leading provider of fixed and mobile telecommunications and related secure digital products, solutions and services. We also provide managed telecommunications, security, and network and IT infrastructure services to customers in 180 countries.
BT Group consists of four customer-facing units: Consumer serves individuals and families in the UK; Enterprise and Global are our UK and international business-focused units respectively; Openreach is an independently governed, wholly owned subsidiary that wholesales fixed access infrastructure services to its customers – over 650 communications providers across the UK.
British Telecommunications plc is a wholly owned subsidiary of BT Group plc and encompasses substantially all of the business and assets of the BT Group. BT Group plc is listed on the London Stock Exchange.
For more information, visit www.bt.com/about

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