BWH Hotel Group® makes Oracle OPERA Cloud available to all hotels


Thanks to the integration of the new central reservation system, Best Western® Hotels & Resorts and SureStay Hotel Group® brands can use Oracle Hospitality’s cloud-based PMS to improve hotel operations and customer service

AUSTIN, TX, August 3, 2022 /PRNewswire/ — BWH Hotel Group, one of the world’s largest hotel companies, is the first to integrate its Central Reservations System (CRS) with Oracle Hospitality OPERA Cloud Property Management System (PMS) through the Oracle Hospitality OPERA Cloud platform. Oracle Hospitality integration. This enables any hotel in the BWH Hotel Group portfolio – including Best Western Hotels & Resorts and SureStay Hotel Group – to adopt OPERA Cloud to simplify and improve operations while delivering excellent customer service. The Best Western Plus Alfa Aeropuerto in Spain is already online and benefits from this offer.

“Innovation has always been a priority at BWH Hotel Group, and in today’s world, as guest expectations change and hoteliers are forced to adapt to new ways of working, our focus on innovation is more important than ever,” said Greg Adams, Senior Vice President and Chief Digital Officer, BWH Hotel Group. “We are committed to helping all of our properties by providing access to the latest technology, so we are proud to partner with Oracle. Together with Oracle, we were the first global hotel chain to achieve native integration between our proprietary central reservations system and OPERA Cloud. With this integration, our hotel owners will be able to easily adopt the modern cloud-based PMS to better manage their operations, increase revenue, and ease pressure on their staff.”

Improved operations for hotels of all sizes
BWH Hotel Group covers nearly 100 countries with nearly 4,500 properties, including brands such as WorldHotels™ Collection, Best Western Hotels & Resorts, and SureStay Hotel Group. Oracle Hospitality technology is used in hundreds of BWH Properties of the hotel group today.

Based on Oracle Hospitality Integration Platform (OHIP), the connection between BWH Hotel Group’s central reservation system and OPERA Cloud now allows member hotels to connect all hotel operations information on a single platform. With configurable workflows, OPERA Cloud helps hotels operate with greater efficiency, reduce operating expenses and optimize staff. The affordable system is intuitive and easy to use, making associate onboarding faster and easier. And because OPERA Cloud is mobile to work on tablets and smartphones, hotel members and staff can access it anywhere.

“BWH Hotel Group is one of the most iconic hotel brands in the world, serving all levels of the market,” said Alex Alt, CEO of Oracle Hospitality. “With this integration, Oracle extends its long collaboration with BWH Hotel Group to enable its hotels to migrate to the cloud to adapt, operate more efficiently and better serve their customers in a sea of ​​changes in the industry and expectations. consumers.”

About BWH Hotel Group®
BWH Hotel Group is a leading global hotel network comprised of three hotel companies, including WorldHotels™Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network includes approximately 4,500 hotels in more than 100 countries and territories around the world*. With 18 brands in all segments of the chain, from economy to luxury, BWH Hotel Group meets the needs of developers and customers in all markets.
*Figures are approximate, may fluctuate and include hotels currently under development.

About Oracle Hospitality
Oracle Hospitality brings more than 40 years of experience providing technology solutions to independent hoteliers, global and regional chains, gaming and cruise lines. Our hardware, software and services enable customers to act on data-rich insights that deliver personalized customer experiences, maximize profitability and drive loyalty.

About Oracle
Oracle offers integrated application suites and a secure, self-contained infrastructure in Oracle Cloud. For more information on Oracle (NYSE: ORCL), please visit us at

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