DDB Mudra Group appoints Anand Murty and Mehak Jaini as India Strategy Chiefs
By M4G Office – March 31, 2022
Anand Murty and Mehak Jaini also join DDB’s Global Strategy Board
DDB Mudra Group has announced Anand Murty and Mehak Jaini as Chief Strategy Officers of DDB Mudra and 22feet Tribal Worldwide respectively. They will lead the group’s promise of a cohesive vision across advertising, digital marketing and media. The company’s unique structure gives strategists the ability to shape and track the entire consumer journey. Their teams will combine the fundamentals of brand planning – a deep understanding of culture and consumers – with the demands of digital transformation for some of India’s most respected and fastest growing brands.
Anand Murty, National Strategy Manager, DDB Mudra said, “It is an absolute privilege to lead the strategy team at DDB Mudra and develop the network’s strategic product with a partner like Mehak. The agenda is to continue to build a team that helps drive the growth of our customers and partners with creatives to do unexpected work – time after time. I look forward to building on the momentum of the DDB Efficiency Charter and the deep insights and culture work that has allowed us to build strong work across our large and diverse client portfolio. »
Mehak Jaini, Country Strategy Manager, 22feet Tribal Worldwide adds, “The timing couldn’t be better. With traditional businesses experimenting with their digital presence and digital-native brands challenging what qualifies as marketing – whether it’s exclusive experiences, metaverse extensions or NFTs; an integrated strategic program like ours ensures that no customer is left behind. And with Anand’s team of brand and communications strategists and 22feet’s specialist teams of digital evangelists, technologists, brand and business analysts, SEO and listening experts, data enthusiasts and media mavericks alike, the full funnel gains are ripe for the harvest. I look forward to redefining what strategy can do for creative agencies. »
Speaking about the changing of the guard, Aditya Kanthy, CEO and Managing Director of DDB Mudra Group, said, “We are delighted that Anand and Mehak are taking over the strategy department of the group. They are the key to the success we want to create for our employees and our customers. From brilliant creative work and beautiful, smooth experiences to measured, disproportionate brand and business growth – strategists are at the heart of the action here. While part of the job is to make changes to the ways of traditional marketers, they will also help provide the foundation for brand building and consumer thinking to help lay the groundwork for growth. long-term sustainability for digital businesses.
Anand and Mehak are also part of DDB Worldwide’s Global Strategy Council which brings together the best and brightest strategy leaders from across the network. The board leverages the strengths, talent and experience of the network to create world-class thinking with a common pool of capabilities and skills. Consulting India Chapter seeks to bring together best-in-class Omnicom tools, bringing insight and understanding of advertising, digital and media to client partners across workflows – from brand consulting to creative strategy.