Fielo announces its acquisition of Gage Marketing Group, a leading provider of channel management software solutions


RIO DE JANEIRO & MINNEAPOLIS – (COMMERCIAL THREAD) – Fielo, the native Salesforce pioneer in incentive automation for channel incentive, employee incentive and customer retention programs, today announced the acquisition of Gage Marketing Group, one of the leading providers of channel management software. While Fielo has long been the native Salesforce market leader, Gage’s incentive, distributed marketing and e-learning solutions will allow Fielo to expand its market to serve customers with heterogeneous data architectures and not Salesforce.

Gage’s REWARD and EDUCATE products will complement Fielo’s loyalty / incentive and e-learning program management and e-learning solutions for customers using CRM from other popular vendors such as Microsoft Dynamics, SAP, Zoho, Freshworks, etc. In addition, Gage’s distributed marketing automation solution, Gage MARKET, will add a key new product to Fielo’s portfolio of empowerment, learning and incentive solutions. Fielo will expand Gage’s distributed marketing footprint to not only include Channel Marketing Automation (TCMA), but also to meet the needs of franchises and consumer brands to run distributed marketing programs through their franchisees and their franchisees. local stores, respectively.

“The combination of the activation, learning and incentive capabilities of Fielo and Gage will allow us to continue to deliver on our business acceleration promise to customers,” said Sanjay Agarwal, CEO of Fielo. “As we strive every day to increase revenue for Salesforce customers, now with Gage we will be able to do the same for non-Salesforce stores. ”

Brad Baumann, President of Gage, added: “We have been impressed with the business results achieved by Fielo customers and look forward to leveraging Fielo’s Complete Customer Journey Success Program, involving Marketing, Engineering of solutions, delivery and education, to expand our market and deliver even more value to customers.

Fielo will immediately begin to integrate Gage operations into Fielo’s core business, including product roadmap, go-to-market and customer success programs.

About Fielo

Fielo’s Incentive Automation platform and channel, employee and customer solutions drive new levels of productivity and revenue for its customers, enabling organizations of all sizes to modernize their programs and deliver the flexibility, power and financial benefits of digital to their critical loyalty, incentive and empowerment programs. Companies around the world, including Google, Burger King, Country Road Group, Pentair, QSC, Syngenta and Terpel, rely on Fielo to create and reap the benefits of their channel incentive, employee incentive and loyalty programs. of customers. Fielo was named one of Salesforce’s Top 20 ISV Partners. Find out more at

About Gage

The Gage Channel Performance Suite is designed for brands that sell through channel partners, distributors, vendors, retailers, agents and consultants. The Gage platform delivers exceptional speed to market, while delivering an exceptional brand experience to customers.

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