Gaucho Group Holdings, Inc. files trademark applications under Gaucho


The “Maison Gaucho™” sub-brand is a potential extension of the brand into other business categories and an opportunity to reach new audiences

MIAMI, FL/ACCESSWIRE/July 28, 2022/ Gaucho Group Holdings, Inc. (NASDAQ:VINO), a company that includes a growing collection of e-commerce platforms with a focus on fine wines, luxury real estate, and leather goods and accessories, today announced its trademark application for MAISON GAUCHO™ has been approved to proceed to registration. Trademark application in the United States includes hospitality and gaming industries such as casinos, hotel accommodation services, food services, bar and lounge services, with pending applications provided for additional categories.

Maison Gaucho ™ is the design and style component of the Argentinian luxury fashion brand Gaucho – Buenos Aires ™ ( The line features one-of-a-kind, handmade pieces featuring polished looks for style-conscious individuals who appreciate being on the cutting edge of fashion. Founded by entrepreneur Scott Mathis and led by Argentinian creative director Lautaro De la Peña, Gaucho – Buenos Aires® combines the quality of a bygone era with a sophisticated, modern global vision. The brand’s beautifully handcrafted clothing and accessories herald the birth of Argentina’s finest designer label.

Gaucho – Buenos Aires® embodies the spirit of Argentina – its great history, its folklore and its rebirth as a world center of luxury. Inspired by the sophisticated elegance of the great European houses, Gaucho – Buenos Aires™ is also rooted in the traditions of indigenous and nomadic culture. With its ambitious couture, ready-to-wear and high street fashion offer, it is the brand in which Argentinian luxury finds its contemporary expression.

“By incorporating Maison Gaucho™ into the Gaucho – Buenos Aires® brand architecture, we see an opportunity to expand Gaucho’s reach into other retail and experiential categories, creating stronger ties with our existing customer base and reaching a wider range of potential customers and new niches,” said Scott Mathis, Founder, President and CEO of Gaucho Group Holdings. “We intend to elevate Gaucho to brand status globally recognized. As we continue to bring Argentine DNA to the United States, such as our recently opened flagship store in Miami’s Design District, as well as our upcoming Las Vegas project that would expand the Gaucho brand in ways that could include opportunities in lodging, hospitality, retail and gaming, our plan for the future of Gaucho is a growing and evolving business. Please stay tuned for these and other opportunities.”

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About Gaucho – Buenos Aires®

Gaucho – Buenos Aires® is a fashion brand inspired by our modern interpretation of the inimitable spirit of the gauchos, those Argentine wanderers and adventurers who embraced life with boldness and confidence. Gaucho – Buenos Aires® leather goods, accessories and ready-to-wear are designed for dynamic global citizens who live authentically and freely and explore the modern world with passion and curiosity. Our styles are made to last, with timeless essentials and an unparalleled dedication to quality. Each handcrafted piece combines Argentinian heritage – with its handcrafted skills passed down through generations and the finest local materials – with a modern, cosmopolitan style, designed to fit your life. The result is unique, unforgettable and authentically individual pieces – the best designer brand in Buenos Aires. Gaucho – Buenos Aires™ is part of Gaucho Group Holdings, Inc. (, which creates luxury experiences, properties and products that celebrate Argentina’s dynamic and distinctive lifestyle. For more information, visit

About Gaucho Group Holdings, Inc.

For more than ten years, the mission of Gaucho Group Holdings, Inc. ( has been to seek out and develop opportunities in Argentina’s undervalued luxury and consumer real estate market. Our company has positioned itself to take advantage of the continued and rapid growth of global e-commerce across multiple market sectors, with the goal of becoming a leader in diversified luxury goods and experiences across lifestyle industries and sought-after retail landscapes. With a focus on fine wines ( &, hospitality ( and luxury real estate ( associated with our exclusive Algodon brand, as well as leather goods, ready-to-wear and accessories from the fashion brand Gaucho – Buenos Aires® (, these are the luxury brands in which Argentina finds its contemporary expression.

Caution Regarding Forward-Looking Statements

The information in this press release includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact , included herein with respect to, among other things, planned capital expenditures, future cash flows and borrowings, the search for potential acquisition opportunities, our financial condition, our business strategy and other plans and objectives for future transactions, are forward-looking statements. Although we believe that the expectations reflected in these forward-looking statements are reasonable, they involve certain assumptions, risks and uncertainties and are not (and should not be taken as) guarantees of future performance. Refer to our risk factors set out in our reports filed with Edgar. The Company disclaims any obligation to update any forward-looking statements made herein.

THE SOURCE: Gaucho Group Holdings, Inc.


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