Sage Group and Spayne Lindsay Form Global M&A Partnership – WWD


Los Angeles-based investment bank The Sage Group and Spayne Lindsay & Co., a London-based corporate finance firm, have forged a global investment partnership that aligns their knowledge of the consumer sector, expertise in investment banking and their relational networks.

Sage and Spayne Lindsay will remain independently owned, but will work together to establish a company with global reach in the consumer sector.

Sage and Spayne Lindsay have 50 investment banking professionals. Together, the two companies have completed more than 300 transactions worth tens of billions of dollars in Europe and the United States.

“We have long admired Spayne Lindsay for the quality of its bankers, industry knowledge, culture and integrity, said Mark Vidergauz, Managing Director of The Sage Group. “This relationship will allow our customers to access even greater resources and expertise globally. Our partner-led teams provide tailored advice based on deep industry knowledge, real-time market intelligence and long-standing relationships with the world’s largest strategic buyers and investment funds.

Tom Lindsay, Founding Partner of Spayne Lindsay, said: “We have known Mark and the team at Sage for a number of years now, and we are like-minded. Our adjacent areas of expertise within the consumer segment are complementary and we look forward to working together more closely. The Sage-Spayne Lindsay partnership allows clients to work with a truly independent global consultancy with deep knowledge of all sub-sectors of the consumer world. The partnership will strengthen our capabilities both geographically and in many key consumer sectors. »

Over the years Sage has advised companies such as Bombas on its sale to Great Hill Partners, Chubbies on its sale to Solo Stove, Blenders on its sale to Safilo, Oribe Hair Care on its sale to KAO, Glamglow when it was sold to Estée Lauder. cos. Inc., Toms Shoes when sold to Bain Capital and Honey Birdette when sold to Playboy Group, among others.

Spayne Lindsay’s transactions have included CVC’s acquisition of Unilever’s tea business, Strong Roots on its McCain investment, EAT on its sale to Pret, Hippeas on its The Craftory investment, Oatly on its Verlinvest investment , Quorn on its sale to Monde Nissin and the acquisition of Telmont Champagne by Remy Cointreau, among others.

The partnership will span all areas of consumption – from apparel, footwear and accessories, beauty and personal care to food and beverage and high-growth digital native businesses.

Spayne Lindsay seeks to benefit from Sage’s expertise in the United States and its ability to advise high-end consumer brands, while Sage hopes to benefit from Spayne Lindsay’s knowledge of the European market and its skills in work with food, beverage and catering companies.

In addition, the partnership will have access to an extensive international network of aligned businesses in Asia, Central Europe, Africa and Australasia which will provide clients with a specialist advisory service in the global sector.

Vidergauz told WWD that his company has made half of its deals with overseas buyers and sellers “and that will really strengthen that position.” He noted that Spayne Lindsay has very strong bankers and “we have a common culture which we take very seriously”.

He anticipates the partnership will take Sage deeper into the food and beverage industry. “I think we missed a leg of the stool,” Vidergauz said. He noted that many companies he deals with are not only involved in clothing and beauty, but also in food and beverage. “We talk to the same people all the time. We kind of had that gap in our portfolio,” he said.

He noted that M&A had a very good year. “Our business has done extremely well during the pandemic. Other companies haven’t been so lucky,” Vidergauz said.

Asked what he hopes to achieve with this partnership, Lindsay said: “Combining two successful boutiques on either side of the Atlantic allows us to provide a superior level of service to our customers. The global team of consumer specialists has the size and experience at least as strong as the major investment banks while maintaining the independence of a boutique. Sage also gives us more depth in certain verticals. So we hope to get more business from the merger than we could as independent operators.

Discussing the pace of M&A in Europe, Lindsay said, “M&A activity in Europe continues to be very robust. Our pipeline is currently better than last year, which was a banner year for us. However, we expect headwinds from inflation and supply chain issues as 2022 develops. »

Spayne Lindsay & Co. was founded in 2004 and its advice may include proposed buy-side and sell-side mergers, acquisitions and divestitures, buy-outs and management buy-outs, co-investments, fundraising and refinancings. Founded in 2000, Sage provides a wide range of corporate finance advisory services, including mergers and acquisitions, capital raising, restructurings, privatizations and equity opinions.


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